Solution
We commenced the project by conducting an in-depth analysis of their business, website, and overall performance. Since the usability of the website was not satisfactory, we set out to improve the UX of the website. We worked on a visual sitemap, added specific menu names, and shortened the menu list to promote mobile friendliness and easy navigation. We linked the logo to the homepage to make navigation easier. We also optimized the navigation bar by clearly dividing categories, adding clickable images with alt text, and using appropriate hierarchy & precise navigation titles. Finally, we eliminated the broken links, and worked on interlinking to simplify site navigation for the visitors.
Results
The optimized site and improved navigation led to an increase in sales and ROI for the client, showcasing the effectiveness of the improved site navigation. Customers experienced a smoother and more satisfying user experience, resulting in customer loyalty.
Let’s Make Things Happen
Maximize the potential of the available resources to drive impactful results. Contact us in case of any inquiries and our dedicated team will revert you promptly.
“Working with Webcresty was an amazing experience. I was a bit skeptical about the outcome. They delivered exactly what I needed while also providing excellent customer service and support throughout the entire process.”
Tacy Reed
Marketing Director
