Speed Issues are the worst thing that can happen to your website. When you start a website, you want to cater to the most excellent experiences that would make the users satisfied and wanting to keep coming back to avail your services and buy your products. In fact, even when you’ve got a simple WordPress blog, you want to provide impeccable reading experiences so that the traffic remains consistent, the users keep loving your blog, and you keep earning. However, a little slower speed on the website due to higher page load times, and you’re doomed.

People don’t want to wait for the content to show up. They want to readily see it. The only way that can happen is by your website running at lighting speed. A fact to consider here is that no user is going to stay on your website for more than 5seconds. If the page doesn’t load in that time interval, you’ve lost the user. So, having speed issues on the website is something you can never afford.

However, a website is a technical space and there can be technical problems, errors, bugs, or other aspects that may cause these speed issues. The question is how do you overcome them?

Well, considering that speed on a website is a very important aspect, speed optimization remains at its core and it requires only a few things to achieve the optimal speed. Let’s dig into some of the easiest, most basic, yet most result-giving ones.


How to Optimize the Speed of Your WordPress Website?

Speed Optimization being an inevitable process for ensuring great performance on your website, it’s necessary that you know doing it well. So, let’s dig into what it takes to optimize the speed of a WordPress website.

  • Theme Selection is the Key

The theme that you choose for the website has a lot to do with its speed and page loading time. Sometimes, you could get so fascinated by the colors, animations, graphics, and aesthetics of a theme that you don’t realize that it could be very heavy for the website, and that is not really a good idea. The heavier the theme, the more time it takes to load.

As far as the aesthetics of your website are important, they shall matter only when a user is actually able to see them. If your website doesn’t load timely, having that heavy theme would make zero sense. Moreover, there are lighter themes that create brilliant aesthetics for a website.

A good option is to go for Custom WordPress Development Services, and get the theme custom developed as per specific business requirements. It shall add a personalized appeal as well on the website.

Additionally, a custom theme would be easier to optimize for the speed, which is otherwise not possible with the heavier themes that you directly pull from the platform.

You need to remember that theme selection is highly important and with the right, light-weight yet beautiful themes you can cater to excellent and fulfilling experiences without any speed issues at all.

  • Optimize the Media on Your Website

Media files like images, graphics, videos, audios, etc., become very important from the content and SEO perspective. The more content you have on your site, the higher it ranks. However, as you keep adding content in the form of media files, it starts affecting the speed of the site. So, optimizing these media files is inevitable.

You can use smaller sized images or upload the images in compressed formats. The same goes with other forms of media files as well. The key is to upload the media is forms that load quickly on the site.

Now you may wonder that this can hamper the quality of the media files you’re uploading and that wouldn’t be great for the user experiences either. However, that’s where you’re going wrong. Compressed media files would still maintain the quality. Moreover, with the advanced tools and plugins available on the platform, achieving great quality for your media files is a breeze.

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  • Do Not Use Too Many Plugins

Plugins shall enhance the functionality of the site. Of course, they will. However, a downside is that they shall make the website bulky. In fact, over use of plugins is one of the basic reasons for speed issues on a website. So, while you may think that plugins shall be a good add on, adding them can actually add to the page load time which you don’t want at all.

A better idea is to use plugins only after thorough analyzation for their usage on the site. You must download only the plugins that seem inevitable for the website’s smooth and efficient functioning.

Additionally, you must keep revisiting the plugins installed on the website, check on the value that they are providing, and uninstall the ones that are not of very valuable usage.

  • So, Ready to Speed Up for Better Performance?

A WordPress website brings great efficiency to the business and can grow it at scale. However, that requires the website to be performing efficiently and good speed is the core of it. With the aforementioned tricks, you can easily speed up your website and that too without much efforts. So, are you ready to apply these tips?

If you need any help, Webcresty is eager to assist you with it. Fixing speed issues on a WordPress website requires technical expertise as well, and we possess that. So, if you’re looking out to speed up your site, feel free to get in touch and let’s enhance your website’s performance.


Published On: June 18th, 2021 / Categories: WordPress Website /