WordPress is a prominent content management system (CMS) that has already captured more than 30% of the online market and continues to do so. It offers a variety of services to its consumers, including SEO services, which allow you to simply optimize your website to attract more visitors and produce leads/sales. These SEO services, on the other hand, fall under the category of digital marketing. The significance of SEO, in this case, is that it is utilized to attract users to the site, increase leads and sales, and hence increase the organization’s ROI. To understand how WordPress can assist with this, let’s first look at why we should use WordPress for this, and then we’ll look at the digital marketing advantages of WordPress.
Why Should We Use WordPress?
With its superb and out-of-the-box web development services, WordPress, the most popular CMS platform for constructing a powerful website, is currently dominating the whole CMS industry. WordPress alone is responsible for more than 40% of all online sites, which is considerably more than we could have imagined. WordPress features a simple interface that allows anyone to use it and administer their website without difficulty. It also allows you to modify the website according to your needs and begin your WordPress journey without worrying about the code because it is code-free, meaning that even non-developers may use it without knowing the code.
Furthermore, WordPress offers a variety of tools, plugins, and themes from which you may differentiate your website from the competition and stay ahead of the pack. Migration, theme and plugin integration, customization, SEO, WooCommerce creation, conversion, installation, and upgrade are just a few of the WordPress services available. By doing so, you will be able to make the most of it. One of WordPress’ most important functions is to give SEO services, which fall under the category of digital marketing. The significance of SEO in this case is that it is utilized to attract users to the site, increase leads and sales, and hence increase the organization’s ROI. Let’s get started with the digital marketing advantages of WordPress in this post.
Benefits
WordPress offers a variety of digital marketing advantages that may be realized with the aid of the greatest CMS platform, WordPress. Let’s look at the advantages to have a better understanding of the situation.
- Search Engine Optimization (SEO)
An SEO-friendly website may assist you in a variety of ways. WordPress is SEO-friendly, which aids in content visibility in search engines. Furthermore, employing a plugin like Yoast will undoubtedly assist you in gaining control and customizing the page’s Meta description. It comes with a plethora of plugins that may be utilized to help the company achieve its objectives.
Organic traffic, on the other hand, is something that no company can ever reject. An SEO-friendly WordPress website may assist you in doing this by allowing you to use its SEO-based themes and plugins integration to fully exploit the power of WordPress to make the website stand out on the SERPs list, resulting in exceptional performance, success, and adaptability.
- Content Marketing
Content marketing is possibly quite the best digital marketing strategy. WordPress’s backend allows you to write, modify and publish content your content. Also, by targeting the right keywords and using key phrases, business and individuals can easily gain huge traffic on the website. Plugins like SEO Press and Yoast can help you visualize your title tags and meta description. In a nutshell, WordPress is an ideal platform for content marketing.
- Conversion
The end goal of every organization is to convert the visitors into leads that cause an increase in sales. Furthermore, WordPress can be helpful in achieving this goal more easily by eliminating the wrong content and providing information about the right content with sharing, comments, and tracking CTA in detail. WordPress also offers various plugins which help you increase the conversion rate of the website, like pop-ups to BugMeBars to newsletters and positioning your CTAs, WordPress helps you grow more by using its tools as much and effectively as you use.
- Web Portal
While WordPress may not have the same level of functionality as iMIS, it does have a number of plugins (including an iMIS plugin) that can assist you manage most membership needs.
With these plugins, you can easily manage members, and even scheduling options for events, sell merchandise, offer payment, and so much more. So, if any association or even a small business want to create a brand evangelists can reap the benefits of WordPress effectively. By using these plugins, every organization can easily turn their website into a portal where any community of members, clients, etc. can easily and efficiently gain access to information. This is one element of a growing marketing discipline called Utility Marketing.
- Community Building
With the functionality and strategies mentioned above, you have a powerful Youtility tool as Jay Baer puts it. With this, your website has now become the hub of the community clients, members, whomever your target audience may be. With this, you can create a marketing wagon wheel (see above) where social channels are the spokes.
Conclusion
Thousands of websites are built daily in which remaining in front of a crowd is a teething problem. From this article, we can conclude that WordPress can be a great choice to make a website competitive, robust and full-functional with an additional point i.e., digital marketing benefits.
